Jun 16, 2024
OCOP Strengths Leveraged for Sustainable Hanoi Tourism
Hanoi is integrating the One Commune One Product (OCOP) program into tourism development to enhance authentic cultural experiences and boost market access for Vietnamese products. Several districts are incorporating OCOP products into their tourism offerings, leading to the development of sustainable economic growth. Hanoi is setting up centers for creative design, promotion, and sales of OCOP products, traditional handicrafts, and tourism-related services to build integrated supply chains and contribute to new rural development.