Nov 26, 2023
Record Turnout for Hanoi Midnight Sale 2023
The Hanoi Midnight Sale, part of the Hanoi Promotion Month program, attracted around 200 enterprises and convenience store chains, offering over 3,000 promotions worth US$1 billion. Footfall reached 2.4 million, with online visits exceeding 10 million. Retailers reported significant sales spikes and an average 220-250% increase in store visits. The event is seen as a crucial step in developing the city's night-time economy.