Nov 26, 2023
Record Turnout for Hanoi Midnight Sale 2023
The Hanoi Midnight Sale, part of the Hanoi Promotion Month, drew around 200 enterprises and convenience store chains, offering over 3,000 promotional programs worth over $1 billion. Footfall increased by 220-250%, with 2.4 million visitors in stores and 10 million online. The event concluded the Hanoi Promotion Month program, aiming to boost the night-time economy.