Jan 4, 2024
Phuket to Continue Promotion as Timeless Destination
Phuket, supported by the Tourism Authority of Thailand, aims to maintain a year-round appeal without a low season. The province exceeded 10 million visitors and 330 billion baht in revenue by November. The strategy includes targeting diverse markets and promoting community tourism to nearby provinces. Over the new year, Phuket hosted over 250,000 visitors, with around 70% arriving on direct flights, mainly from Russia, China, India, Australia, and the UK. Despite not reaching full capacity, the tourism revenue met its target and provided a boost to the local economy.