Jun 14, 2024
WTTC's Plan to Tackle Overtourism and Tourism Crisis
The WTTC urges businesses and local communities to cooperate in managing the influx of tourists, citing examples of successful destination management in Rwanda and Barcelona. The organization also encourages off-season travel and digital ticketing. In Thailand, the WTTC sees potential for offering authentic experiences and urges the country to develop infrastructure that encourages tourists to explore beyond major areas.