Mar 23, 2024
Thailand's Chao Phraya Princess cruise operator adapts to post-pandemic tourism revival
The Chao Phraya Princess cruise operator in Thailand has adapted to the post-pandemic tourism revival by focusing on offering unique experiences and superior services. Despite the challenges brought on by Covid-19, the company aims to regain 80% of its 2019 clientele. To cater to the growing independent tourist market, they have diversified their offerings and collaborated with online travel agents. The company has also shifted towards online sales and marketing, while prioritizing attentive services and safety protocols.