Mar 6, 2024
Thailand Tourism Authority Reveals Surge in Tourists' Spending and Preferences
Thailand's Tourism Authority reports an increase in individual travellers' spending, with an average expenditure of 50,900 baht per trip. There is a notable shift in dining preferences, with street food becoming the go-to choice for 77.3% of tourists. Tourists from the Middle East emerged as the highest spenders. TAT aims to leverage social media platforms, particularly TikTok, to target tourists directly.