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Jan 20, 2024

Lazada Thailand Faces Leadership Change Amidst Strategic Challenges

Lazada Thailand is set for a leadership shake-up with plans to replace CEO Werapong Goo with COO Varitha Kiatpinyochai. Goo’s departure signals a critical juncture for the company, while Varitha emerges as the frontrunner for the position. The move comes amidst reports of layoffs and strategic realignment to combat competition from Shopee and TikTok Shop, as Lazada prioritizes profitability over rapid expansion.

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