Jan 18, 2024
VGI Plc Plans Innovative Advertising on Bangkok’s BTS Lines
VGI Plc is gearing up for innovative advertising space on Bangkok’s BTS lines, targeting the surge in economic activities. The company plans to leverage technology and audience profiling tools for media campaigns. It has secured media rights for 54 stations and 128 trains, with a focus on revolutionizing advertising and measuring media impact across the customer journey. The demographic of BTS riders offers opportunities for advertisers, and VGI aims to capture interest in various sectors including financial investment and digital lending services.