Dec 26, 2023
Thailand's MICE Industry Set for Strong Recovery, But Faces Potential Slowdown in 2024
Thailand's MICE industry has rebounded to 80% of pre-pandemic revenue, fueled by a resurgence in corporate meetings and incentives, but concerns loom for 2024. Challenges such as conflicts in Ukraine and Gaza impacting European business travel and global spending uncertainty pose risks. The shift in driving force to regional markets like Southeast Asia and India is expected next year.