Dec 7, 2023
Mixed Updates from Tourism Authority of Thailand
The Tourism Authority of Thailand revealed an increase in foreign tourists but warned of a 400 billion baht revenue shortfall. Domestic travel exceeded expectations with 228 million trips and 800 billion baht in revenue. Challenges include global economic woes, air travel struggle, and reduced tourism revenue from Europe and China. TAT plans strategic initiatives to boost tourism in 2024, such as extending stay durations for tourists from CIS and discussing visa exemptions for Chinese tourists.