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Nov 23, 2023

Former TAT Governor Urges Government to Reconsider Tourism Strategy for Chinese Market

Former TAT governor Yuthasak Supasorn urged the government to negotiate with China for more flight routes and slots, as Chinese arrivals are predicted to be only 26.8% of 2019 levels. He emphasized the need to address tourism scams and fraud, offer high-quality products and services, and use influencers in marketing campaigns. Safety concerns, negative news on Thai social media, and a crackdown on Chinese businesses have influenced the decline in Chinese tourist arrivals. The slowdown in the Chinese economy and limited spending also contribute to reduced travel demand.

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